Manažment a marketing veľkej športovnej akcie

Abstract

This aim of the bachelor's thesis is to provide an insight into the management and marketing of a large sports event called Golden Spike. The theoretical part introduces the concepts of management and marketing, which are then applied in the practical part. The management aspect is approached through interviews, while the marketing aspect is analysed using questionnaires and SWOT analysis. The questionnaire was completed by 72 respondents, and a SWOT analysis was based on their responses. Finally, new opportunities and potential changes in the marketing industry were identified, which could attract a larger number of viewers.