Podnikatelský plán – online kurz zdravé výživy

Abstract

The aim is to prepare a business plan for a online product focused on healthy nutrition. The work is divided into several parts, the theoretical part, practical part, a summary of recommendations and conclusions. The theoretical part mainly draws from the literature dealing with the founding of the company, business plan, business issues, drawing up a business plan, financing options and the subsequent application in practice. The analytical part is based on information obtained from the study of articles, publications and analyzes. For economic tenability this form of business in the Czech Republic you will need to prepare a business plan, which forms the core of the analytical part of the thesis. The business plan is split into parts. PESTLE analysis will be performed that will provide detailed information about the external environment. Porter's competitive analysis and SWOT analysis. Part of the analysis of the business plan are also anticipated sales forecasting, balance sheet, cash flow calculations and an overview of costs and revenues in pessimistic, realistic, optimistic and ceiling versions. The business plan should answer the question whether it is worth the online product focused on healthy eating implemented in the Czech Republic in terms of risk, profit, return on investment, profitability and customer interest in the product being offered.