Konkurenceschopnost neziskové organizace

Abstract

This work deals with the competitiveness of two non-profit organizations. The aim is to assess their competitiveness in terms of their market position and of their respective position.

The two centers that were analyzed were “Rodinné a komunitní centrum Chaloupka” (“Family and Community Center Chaloupka”) and “Centrum mladé rodiny Bobeš” (“Bobeš Center for Young Families). Both centers’ activities, differences and common indicators were described in detail. The following methods were used to carry out the comparison: Porter's analysis, PEST analysis and SWOT analysis. The competitive environment of both organizations was discussed in detail.

The performance of both organizations was measured using all four perspectives of the Balance Scorecard. Twelve of the most important criteria were then selected These criteria were compared and analyzed through benchmarking.

The weaknesses of both organizations were identified, as well as areas for improvement. Problems and possible solutions were presented.