Efektivnost obchodní činnosti místně odloučené prodejní jednotky zahraničního výrobce - dodavatele obchodované komodity

Abstract

The aim of this thesis was to analyze the management of business units for the period 2004-2008 and based on a survey to determine whether this management is effective or not. Part of the text is an introduction to selected issues. The first chapter was devoted to clarifying business unit sales and the characteristics of the goods offered. In the next section we define the factors affecting the management of business units. The final chapter of the exploration efficiency of the financial statements using financial analysis, calculation of financial ratios and SWOT analysis. The results of the studies give information about the effective management of the store. This conclusion is derived from the recovery of costs of goods sold through sales. To increase the degree of effectiveness was selling the unit recommended the removal of hidden reserves of the company.