Turistický potenciál regionu Slovácko

Abstract

Presented bachelor´s work is dedicated to the evaluation of tourist conditions of the Slovacko region. The work´s target is the analysis of tourism. The first part of the work is dedicated to the theoretic solutions of tourism. Following chapter is dedicated to the description of the Slovacko region. The part of the chapter is also the evaluation of conditions of utilization of these attractivnesses. The most important part of the bachelor´s work is dedicated to the marketing research done by asking, where it will be evaluated what the tourists like most, on the other hand what they miss or they would like to change, how they are satisfied with the offer of services and the quality, and when and why they would like to get back to Slovacko. The end part includes overall evaluation of tourist potential Slovacko region done by SWOT analysis.