Aplikace nástrojů marketingového mixu na florbalový klub
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Vysoká škola báňská – Technická univerzita Ostrava
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The bachelor thesis deals with application of marketing mix tools to a floorball club. The thesis is divided into two main parts, theoretical and practical. The theoretical part deals with the importance of marketing with emphasis on marketing mix tools. The practical part includes an introduction of the floorball club FBC Třinec, application of marketing mix tools in this floorball club, summary of the results of the investigation, comparison and subsequent suggestion and recommendations.
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Marketing, marketing mix, product, price, promotion, distribution, floorball