Venkovský cestovní ruch ve Zlínském kraji

Abstract

Currently, the tourism market coming into a new tourism businesses, which include sustainable tourism. Connects them with respect for nature, a return to tradition, consideration of cultural and historical wealth and good relations between people. Among the forms of sustainable tourism development can be included in addition to ecotourism and rural tourism, which is devoted to my work. The aim of my work is to evaluate the current market situation of rural tourism in the Zlín Region and search for model and characterize the objects in this market. The theoretical part contains informations about rural tourism and its forms of accommodation, catering and other services provided, the operators of rural tourism and the financial aid that may be on the development of rural tourism gain. In my own work deals with the characteristics of the Zlín Region and its potential for the development of rural tourism. Followed by a description of my choice of model objects of rural tourism, evaluate the product offerings of travel agencies in this area and finally a list of web resources, where is offered this form of tourism.