Řízení rozvoje lidského potenciálu ve vybrané reklamní agentuře

Abstract

Bachelor's thesis "Human Potential Development in the Choiced Advertising Company" is aimed at developing human potential, an analysis of the incentive and evaluation system and evaluate the current situation of the company in terms of problems in the field of human resources.

The work is divided into several parts. Theoretical part refers about human resources, human capital and human potential. Furthermore, the work is focused on the evaluation and employee motivation. In the next chapter, we are dealing with a description of the analysis and organization of its objectives and problems. The third part contains an analysis of the enterprise to the development of human potential. The analysis was conducted by the help of questionnaire survey and individual interviews. The final part will focus on proposals and recommendations to management in the analyzed areas.