Benchmarking podnikatelských produktů bankovních institucí

Abstract

This thesis deals with the application of benchmarking in banking. The aim is to analyze and present the possibility of obtaining a description of products, business banking institutions to small and medium company and their comparison. I used benchmarking as a tool for improving the quality of products and services of the company. In this thesis I use benchmarking methods in addition to the questionnaire method and multi-criteria decision making. Based on the results in the sixth chapter, I suggest various ways to improve so that I could suggest a solution of how to become a benchmark in the market today.