Online propagace průmyslového podniku

Abstract

Internet trading had became common part of life to many people. Link to that walks also publicity that step by step moves from classical media to on-line formats. The theoretical part work deals with the basic and most relevant ways of marketing advertising on the internet: optimalisation for the search engines, managing the PPC campaigns and setting up the social network strategy. The practical application is performed theoretical knowledge to a particular company. Aim of this thesis is chart possibilities of marketing and publicity on the internet and apply these pieces of knowledge practically on already running portal.