Strategická analýza a rozvojové možnosti v podniku kinematografické služby

Abstract

This diploma thesis focuses on strategic analysis and the proposal of a development strategy for a company operating in the field of cinematographic services. The aim of the thesis was to assess the current strategic situation of the cinema Valmez and, based on the analyses conducted, propose opportunities for its further development. The theoretical part explains the basic concepts of strategic management and describes the analytical tools used. The practical part is dedicated to the analysis of the internal and external environment of the company using selected methods. The result is a strategy proposal that is based on the findings and reflects the real conditions and needs of the company.