Analýza image města

Abstract

The aim of the thesis was to analyze the image of the city of Hlučín and find out the differences in the perception of this image among citizens and inhabitants of the adjoining city of Ostrava. The analysis was performed using the focus group and polling method. The focus group method has been used to provide questionnaires for individual residents. Research has shown how the image of a city can be different for citizens and visitors. The results show that the inhabitants of the city of Ostrava perceive the city more positively than its citizens. In the case of negatively perceived properties of the city, suggestions for improvement were set. The city does not have a defined image that it wants to present, so the required image, including the procedures for its introduction, has been proposed based on the positively perceived properties of the city.