Marketingový výzkum ve vybrané společnosti

Abstract

This bachelor thesis deals with a marketing research carried out for company Beskyd Fryčovice, a. s. The main aim of this thesis is to acquaint with customers knowledge of vegetable juices REFIT and their satisfaction with the products. The marketing research will be done by oral questionning in Globus hypermarket in Ostrava. Afterwards, the data from the questionnaires will be evaluated and some recommendations which could help to solve problems will be suggested.