Návrh na zavedení nového výrobku na specifický zákaznický segment

Abstract

The aim of the thesis is to propose new product targeted on unique customer segment. The product introduction process is implemented in the form of a project that is prepared from initiation, planning, through implementation, to the project completion. The theoretical part is focused on defining of characterestics of a project and a calculation. In the practical part of the thesis, the project of the new product introduction to the socks market is being developed. The project is managed on the basis of a project plan. Subsequently, the calculation of the total cost of the product with price calculation and production plan are compiled. On the basis of the project´s evaluation, the proposal and recommendation for the successful continuation of the project are established.