Návrh marketingové strategie pro fitness centrum

Abstract

The thesis deals with the design of a marketing strategy for fitness center Amazing that would help to return regular clients and attract new ones. The partial goal of the thesis was to design specific tools of the marketing mix in accordance with the chosen strategy. The thesis was divided into two parts, where the first one was focused on the theoretical basis of marketing strategies. Whereas the second part was the characteristics of the fitness center Amazing itself and the analysis of marketing research data, which took place in the form of an online questionnaire. Subsequently, the very proposals of the marketing strategy and possible sub-strategies of the marketing mix were presented for the innovation of the fitness center and the improvement of the quality of their services.