Význam Muzea obuvi ve Zlíně pro cestovní ruch

Abstract

The aim of this Thesis is to map the current interest the public about exposure Bata´s Institute 14l15 called "Principe Bata : Today fantasy, tomorrow reality". Through the introductory part, which is about theoretical part, looking back at the history of Shoes, family of Bata and history of the Shoe museum with mention of current events and actions Bata´s Institute we move on to the practical part, which is interested in observation of museum visitors, who visited the exposure. In conclusion are specified problems and difficulties, with which the exposure contends and follows my recommendation, which should be followed by museum in the future.