Vyhodnocení reklamy a sponzoringu basketbalového klubu
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Koloničný, Jan
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The main goal of my bachelor´s work was analyze and evaluate advertisement and sponsoring of czech basketball club. Researchers part of my work was founded to discovering informations of interview with the leader of the club and work with provided documents. First part of my work is theoretical. Next part is practical where I am working with informations which sport club gave me. In the work is interview, SWOT analysis and the results of questionnaire. In the evaluation of work I summarized the results and write the solutions, which can upgrade the situation of the club.
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Import 22/07/2015
Subject(s)
advertisement, sponsoring, SWOT, basketball, marketing, questionnaire