Integrace a komunikace firmy

Abstract

The aim of this bachelor thesis is to introduce the issue of integration and communication between companies using helpers in the form of marketing communications and integrated marketing communications. This work introduces the basic concepts that are most important in this area. It describes steps to improve internal and external communication of the company. Proposed steps in the communication link unit to achieve a fully functioning, effective integrated communication with the lowest possible cost. Individual chapters revealing the essence of integrated communication objectives, both general and business and the benefits that IMC brings. This work further highlights the integrated communications as a new trend in marketing and marketing communications, and mentions the advantages and disadvantages. It compares the classic communication with integrated communications. Finally enables theoretical verification that your program of integrated marketing communication works well and is integrated.