Analýza hromadných nákupů prostřednictvím internetu

Abstract

The aim of this thesis was to identify the attitude of consumers towards collective purchases realized through discount websites. In particular, how often they buy, what products prefer, etc. Marketing research conducted by internet interrogation. In total, there were asked 150 respondents, who in the past used or use collective purchases. There are still new ways of making purchases online to save money. The proof is in the area of collective purchasing. This new trend will be play role for a long time the for customers, who buy on the Internet. Popularity of electronic commerce, the average spend for shopping, method of payment, e-business, e-commerce security, collective purchases, Slevomat.cz, an advantage for merchants selling products by region