Analýza postoje spotřebitelů k dětskému životnímu pojištění

Abstract

The aim of this thesis is to analyse consumer attitude towards life insurance of children focused on life insurance of children SLUNÍČKO from Česká pojišťovna. The first part of the thesis describes company of Česká pojišťovna and czech insurance market. The second part specifies attitudes from theoretical point of view, including methods of its measuring, theory of marketing services and insurance marketing as well as therms of insurance. The third part includes analyse of marketing research results, which was done in form of questionnaires. There are some proposals and recommendations in the last part of this thesis.