Zavedení nových služeb na trhu jazykových škol

Abstract

The objective of the work was to find out consciousness of new services on the language school market. It is concerned services Skype learning of language school Slůně – svět jazyků and Callan method of language school Top School. Thanks to results of marketing research, I suggested to management convenient recommendations for better awareness of these services. Main recommendation is increase in privity of Skype learning and Callan method within public with right choice of marketing communication mix.