Vývoj nového výrobku a jeho zavádzanie na trh

Abstract

This bachelor work is divided into 2 parts, theoretical part and practical part. In the first chapter I describe the product and its particular levels – basic, own and expanded product. In the second chapter I address to life cycle of the product and its particular phases – development, marketing, growth, maturity, decline. In the third chapter I describe the levels of novelty of product and the process of the development of new product itself and its marketing, what is the subject of this bachelor work. The fourth chapter contains practical part where I describe the development of new product in factory INA Kysuce, a. s., concretely the bearings.