Konkurenceschopnost určitého druhu výrobku na trhu mléčných produktů

Abstract

The subject of the bachelor thesis is evaluation of competitiveness of selected kind of product on a market with dairy products. It is concrete Bílý jogurt z Valašska from Mlékárna Valašské Meziříčí a. s. There is introducing of a company in the first part, its general features and subject of business. Theoretic part is focused on description of terminology about small businesses and competition. In the following part the terminology transforms into practice use and the competition of the product is described by detected results. A goal of this bachelor thesis is detection competitive situation of product on the market with dairy products and the thesis may eventually help improving a competitiveness.