Nákupní chování spotřebitelů na trhu videoher

Abstract

This Bachelor Thesis focuses on consumer behaviour on the current video game market. The aim of the Thesis was to analyse consumer shopping behaviour on the video game market. The Thesis consists of five main chapters. The theoretical part deals with theory of consumer behaviour and characterization of the video game market. The practical part contains the methodology of data collection and subsequent data processing from the questionnaire survey. Last but not least suggestions and recommendations were made.