Návrh marketingové komunikace hokejového klubu

Abstract

The aim of this thesis is marketing communication design for the hockey club. One of the main objectives is to do marketing communication design of the club according to the acquired data from the marketing research. At the beginning, the theoretical background is explained. The theory is then applied in a chapter dealing with the characteristics of the Hockey Club in Orlová. With the use of the methods of marketing research is done actual research and subsequent analysis of the data. Based on the results, final suggestions and recommendations are made to the club in the area of marketing communications.