Systém vzdělávání a leadership v MLM

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Stříbný, Lukáš

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This bachelor thesis deals with the education system and the leadership at MLM. The aim of the thesis is to analyze the education system, which is offered by a company and its sponsors to their business partners, and also to find out an attitude of business partners towards the education and sponsors. Subsequently it recommends and suggests potential changes in the education system. In the first part of the thesis is defined theoretical knowledge of MLM, ledadership and the technique of data capture is described there as well. The company Eurona s.r.o., with which is cooperated on this bachelor thesis, is introduced in the practical part. The following part provides an analysis of surveys data. The survey is concentrated on motivation and education which is offered by a company, relationship between business partner and his sponsor and education offered by a sponsor to his business partners. The final part includes proposals for changes and recommendations for a company and sponsors, which emerged from the survey.

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Import 04/11/2015

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education system, MLM, network marketing, duplication, leadership, leader

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