Analýza marketingového mixu obce

Abstract

The theme of the diploma thesis is “The Marketing Mix Analysis of Municipality”. The objective of this thesis was to describe and evaluate marketing mix of Bolatice and to make suggestions and referrals to innovations in this municipality. The thesis is divided into five main chapters. Characteristic of the Bolatice is described in the first section. Theoretic base of the analysis of municipality marketing is described in the second chapter. Methodology of the data collection is provided in the third chapter which is divided into two parts – preliminary and realization one. The analyses of municipality and final results of primary research are described in the fourth section. And the particular suggestions are described in the last main chapter. The most important invention of my thesis is fact that Bolatice municipality is very perspective and modern place where almost all inhabitants are relative satisfaction. The municipality marketing would be effective solutions for progressive and faster growth of the city for future.