Analýza vnímání značky minerální vody na slovenském a českém trhu

Abstract

ANNOTATION The bachelor thesis deals with analyzing of the perception of the mineral water brand Rajec on Slovak and Czech market. Its aim is to determine this perception, to determine differences in perception between the Slovak and Czech market, determine induced familianty, determine the direct competition and to determine which brand is seen similarly. The analysis itself is based on the evaluation of primary data gained from quantitative marketing research. The method of this research is a structured questionnaire distributed on the basis of gender and age quotas.