Návrh marketingové komunikace zařízení pro sport a volný čas

Abstract

The subject matter of this diploma thesis is the marketing communication design of a newly originating complex which should be in service for cultural and sport development in the region and which should expand a possibility of activities for citizens. The Facility for sport and spare time will become a place where to spend leisure time and a venue where social, cultural and sport events take place.

The contents table of the thesis is divided into several chapters. Firstly there is a description of the complex from the purposeful point of view, all relations and circumstances which could influence day-to-day operation are defined. Coming next are sections which create the theoretical basis for the subsequent research and its analysis, results of which originated the marketing communication design. Primary and secondary data collection was made to obtain necessary information. The basis of practical section was the marketing study, concretely personal questioning method.

Outcome of the thesis is a creation of the Facility for sport and leisure time project. Formation of operating sequences, suitable proposals and principles on which the complex utility will stand, creates the basis of the consecutive marketing communication. Its design was built-up on findings and research conclusion and forms the final output of this diploma thesis.