Analýza marketingového mixu dřevařské společnosti

Abstract

In my thesis I looked at the analysis of the marketing mix of Lumbering Company. Budišovice, Ltd.

The basic work has been theoretical part. The theoretical part contains prerequisites for the application of marketing mix elements and the description of the marketing mix. Subsequently, described the characteristics of the company - in terms of history, macro environment, market environment and micro-companies.

In other parts of thesis is an analysis of the marketing mix of Lumbering Company Budišovice, Ltd. This analysis I have conducted using primary research. This marketing research was applied to the target segment, which consisted of customers of Lumbering Company Budišovice, Ltd. Specifically, I focused on the Business Market and consumer market.

The goal of my thesis proposal is reasonable and effective marketing mix of Lumbering Company Budišovice, Ltd. In his work, I relied on the results of observation, analysis of the current marketing mix and marketing research.