Analýza a optimalizace webových stránek za využití nástroje Google Analytics

Abstract

The thesis is devoted to a thorough description of the service to manage and enhance Web content - Google Analytics. Subsequent methods of use and application of this tool in analyzing and optimizing a website. In the first part the emphasis is on understanding the meaning and usage. Following part is focused on the activation and correct settings. Particularly detailed adjustment process measurement and other functions. The work uses updated information on asynchronous syntax. Also brings its own view on the use of Google Analytics in online business. First, it introduced a general level web analytics In the practical part is subjected to a thorough analysis i-kvetiny.cz web content and technical aspects. Subsequently deals with the particular setup of the code for the site. The final chapter contains recommendations and measures to achieve the objectives of the company for the right to use this tool.