Cestovní ruch Moravskoslezského kraje a jeho mediální obraz v tisku
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Cochlarová, Lucie
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Target of my bachelor thesis „Tourism in the Moravian-Silesian Region and it´s media image in the press“ is in two national newspapers Právo and Mladá fronta Dnes map problematic of tourism in Moravian-Silesian Region. Bachelor thesis contains teoretical part about developement and trends in tourism. Practical part is dedicated to quantitative content analysis since January 1st 2013 to December 31st 2013. In this part is for better understandig also theory of media, media communication, mass media and medial image itself.
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Import 05/08/2014
Subject(s)
tourism, Moravian-Silesian Region, medial image itself, quantitative content analysis, media communication, press, news paper