Marketingový výzkum spokojenosti zákazníků se službami města Klášterec nad Ohří v oblasti odpadového hospodářství

Abstract

The topic of this diploma work is “Marketing research of customer satisfaction with the services of the town of Klášterec nad Ohří in the area of waste management”. The first part of the thesis presents to the reader the town of Klášterec nad Ohří, its scope and provision of services in the sphere of waste management, and the company providing this service for the town is introduced. The second part of the work deals with theoretical determination of the marketing research. The third part of the diploma work presents an analysis of the carried-out marketing research by means of questioning method in the form of an electronic questionnaire accessible on the town websites. The final part of this thesis contains proposals, measures and recommendations to the Town of Klášterec nad Ohří aimed at improving the services in the area of waste management provided to the citizens.