Návrh cenové strategie státního zámku

Abstract

The objective of this study was to determine attitudes of visitors to the price of admission fee for two tours of the state castle Konopiště. Another objective was also to propose a price range that is acceptable for both visitors and management of the castle. The theoretical background is given in the chapter No. 2. The chapter No. 3 is devoted to a detailed characterization of the Konopiště. The central part of the price of research, research methodology and analysis of pricing research results, are presented in chapters No. 4 and No.5. Designs for the pricing strategy of the chateau are given in the chapter No. 6.