Analýza reklamních sdělení na trhu parfémů
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Advertisement; print; semantic differential; focus group; blind test; the print ads perception; Czech and foreign students; perfume; market perfumes.
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Import 02/11/2016
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The thesis deals with analyse of printed perfume advertisement. Perception of ads was tested on czech and foreign university students. For data acquisition were used qualitative and quantitative methods, like questionnaire, focus group and blind test. Effect of printed ads was described and completed of the perception reasoning based on focus group.