Analýza marketingové komunikace hotelu

Abstract

The theme of this thesis is the Marketing Communication Analysis of the Hotel. The main attention is paid to the current state of marketing presentatiton of the hotel Valaska, situated in the locality of Horní Bečva. On the basis of the analysis of the marketing environment and questionnaire survey the recommendations were suggested, which should lead to an increased visits and the overall competitiveness of the hotel Valaška.