Dopad využívání Baťova kanálu na rozvoj cestovního ruchu v jeho okolí

Abstract

The goal of this thesis is to describe the location of Bata Canal and detect the state of its current use and values for tourism. In theoretical part of my bachelor thesis I defined tourism, split all kinds of tourism. Focus on transport services. Practical part includes the analysis of the current state of tourism in the Bata Canal’s surrounding. It also focuses on the planned development of tourism infrastructure in the area. Based on these findings has been suggested tourist product for the target group The family with children. It was also intended price for the product ways of placement and promotion. Finally, several suggestions and recommendations are made.