Analýza marketingové komunikace pro umělecké výstavy

Abstract

The title of this diploma thesis is Marketing Communication Analysis for Art Exhibitions. The thesis examines the theoretical background of the topic, the characteristics of the art exhibition Zlato císařů a králů, the methodology of data collection, analysis of marketing communication of the exhibition and later improvement suggestions. The goal of this thesis is to evaluate the marketing communication of the exhibition. The marketing analysis is based on information collected via questionnaire. The participants of the survey are the visitors of the exhibition.