Analýza marketingového mixu kulturní akce

Abstract

Like a topic of this bachelor thesis was analysis of marketing mix of cultural event "Lichnovské slavnosti". Like a target had choosen analysis of actual marketing mix of this culture event. After analysis i proposed a few recommendation, like for example. change a musical program of this culture event (pop and hip - hop and rap music). Results of this bachelor thesis should be a benefits primarily for organisator of this culture event.