Zhodnotenie konkurencieschopnosti vybraného podniku

Abstract

The work assesses the competitiveness of the chosen company and its position within the industry action. Every company in the market attempts to acquire more customers, to secure leadership position and to weaken the competition. Company’s competitive advantages allow for the acquisition of new customers to its goods and services. Competitive advantage can take different forms such as innovation, technical maturity and others. This advantage comes from trasnformation of potential, available to the holding. Evaluation of competitiveness can be performed using a variety of methods, of mostly qualitative nature such as SWOT analysis, INDIMOSU model, Porter‘s analysis and GM-TREND. The aim of the thesis is to evaluate the competitiveness of the chosen company using selected methods and propose measures that could lead to increased competitiveness.