Návrh eventu volnočasového střediska

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The whole diploma thesis is focused on the leisure time of children in afternoon interest groups. The aim of the thesis is to propose an event that meets the requirements of the Leisure Time Center in Hodonin. At the same time, it satisfies parents' needs so that their children spend meaningfully leisure time after school. Qualitative marketing research was used for the next questionnaire. At the end, a sports-dance day for children and their parents was created from all available data.

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event, children and free time, event design, leisure centre, event marketing, marketing research

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