Podnikatelský plán na vybudování a provoz tenisového centra

Abstract

This thesis deals with creating a business plan to build and operate a tennis center. It includes basic concepts associated with the business plan and an analysis of the neighborhood using the marketing mix and the SWOT analysis. The plan is accompanied by a questionnaire, through which I could analyze the first season of the facility. In the last section, I focus on creating the marketing mix and the financial plan. Based on these data, I created a business model of the facility Tennis Hill Havirov (currently under construction), which should avoid identified weaknesses and exploit strengths and opportunities.