Návrh marketingové komunikace sportovního centra

Abstract

The goal of my thesis is to define the appropriate target group of customers who would be interested in services offered by Funky Fresh and mode of marketing communications, which is the most effective group of customers. In the theoretical section are explained the basic concepts related to the topic of the thesis, a description of the service portfolio of sports centers and description of the methodology for data collection. The practical part is focused on the analysis of current marketing communications and market research on a specific company. The work will result in the definition of marketing communications and customer segment that company would focuse its marketing communications to. Finally, I want to suggest recommendations that would help Funky Fresh to achieve optimal marketing communications targeted at specific customer segment and strengthen its competitive position in the market.