Analýza nástrojů public relations strojírenské společnosti
Loading...
Downloads
1
Date issued
Authors
Diehel, Jan
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The topic of this thesis was to analyze pulic relations tools used by engineering company MSA, a.s. The main objective was to determine how are fulfilled the strategic targets in public relations field from 2007 in 2014. Secondary objectives were the analysis of the used public relations tools, internet media research and an event analysis. The theoretical issues of public relations are included in the beginning of the thesis. There were created some recommendations from the gained data. Individual contributions offer some opportunities how to improve the current situation.
Description
Import 05/08/2014
Subject(s)
public relations, marketing communication, engineering company, reputation