Analýza potenciálu nástupu alternativních energií na českém trhu

Abstract

The thesis deals with the issue of alternative energies. The goal was to analyze entry potential of alternative energies to the market, with a focus on alternative fuels. Theoretical part of the thesis focuses on theoretical basis for introducing a new product to the market and the current situation on the energy market. In the practical part, a quantitative questionnaire was evaluated, in which 64 companies participated. The questionnaire focuses on czech companies and their current situation in the field of alternative fuels. After evaluation of the questionnaire, it was found that most of the interviewed companies are currently only experimenting with alternative cars. Nevertheless, they are aware of their importance for the futere and accordingly plan the implementation of alternative cars into their vehicle fleets. At the end, specific recommendations are formulated, which should advise companies on how to obtain correct information about alternative fuels and also help in investing in this area.