Návrh marketingové strategie Oravského regionu

Abstract

My bachelor thesis is named: „Marketing strategy proposal for Orava Region“. I have chosen the region of Orava, because it’s my homeland and i am a part of it. All of my relatives run their businesses in the tourism sector and I hope to help them to improve their current situation. The aim of my bachelor thesis is to find out, how to increase the number of visitors in Orava and to motivate tourists from other parts of Europe or the world. I have used a questionnaire to gain all the necessary basic information.