Analýza konkurenceschopnosti vybraného podniku v oblasti autodopravy

Abstract

This bachelor thesis deals with competitive evaluation of J.M.I.T. a.s. company that operates in road transportation industry. The company employs approximately 120 employees and it operates mostly in the Czech republic and the rest of Europe. It was founded in 1991 and got licensed to carry out international transport in the same year. The objective of this thesis is to evaluate the competitiveness of J.M.I.T. a.s. by using various methods. The first used method is PESTLE analysis. This work also analyzes the company’s competitive forces by using Porter's 5 Forces framework. Financial situation of J.M.I.T. a.s. is explored by comparison of certain ratios against selected company from the same industry. Last but not least, SWOT analysis identifies external (opportunities, threats) and internal (strengths, weaknesses) factors influencing the company. The final part contains suggestions and recommendations for maintaining and increasing competitiveness of J.M.I.T. a.s.