Návrh marketingové komunikace střední školy

Abstract

This barchelor theisis is focused on marketing communication of school OA Hořice. The aim of this work is to find out of present state marketing communication of school OA Hořice, to analyze its shortcomings and to propose a recommendation and suggestion how to improve this marketing communication by suggested tools. The theoretical part deals with marketing in school, school environment, marketing mix and marketing communication of school OA Hořice. The application part is dedicated to restults of questionnaire inquiry analysis. The students of school OA Hořice took part in the questionnairing. The final part deals with suggestin and recommendations which could help to improve the marketing communication of school OA Hořice with its students and generel schema_dspacedb.