Analýza vnímání značky na spotřebním trhu
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Date issued
Authors
Strnadlová, Lenka
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901833
Abstract
The aim of my bachelors work is to estimate, how customers perceive trade mark Milka. I have used primary research by asking customers for finding these aim. On the basis of the records of the primary research I have carried out proposals and recommendation.
Description
Import 01/09/2009
Subject(s)
competition., image, customers, product, brand