Implementace strategie založení nové podnikatelské jednotky

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Slischková, Lenka

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The thesis is divided into two parts a theoretical and practical part. The theoretical part includes a description of the characteristics of a business plan and a practical part includes processing of a specific business plan focusing on the automotive industry.

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Import 30/10/2012

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company business business plan entrepreneur executive competition propagation product distribution price kapital marketing automotive industry

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